Imagine360: Taking Care of Our People

Imagine360 is a different kind of health plan, one that’s helping America’s manufacturers do right by their workers—keeping them and their families healthy without saddling them with crippling healthcare costs. Prior to working with Slipstream, the company had at times gotten bogged down in explaining the minutiae of their coverage model at the expense of showing the extraordinary impact they’ve had on small businesses and their people. Our goal was to remedy that by linking their brand story to the very real and universal struggles of American workers. By showing how Imagine360 is there for community employers like TLC and for their workers and families in their time of greatest need, we made it clear that Imagine360 isn’t just another health plan—it’s a solution to one of the biggest problems facing our country.