WITH SLIPSTREAM, EVERY STORY STARTS WITH STRATEGY.

When clients come to us for content and storytelling, we always start by asking: Who are we speaking to? What do we need to communicate? How can we move them to think and act differently? Other engagements start at the source, with brand and messaging strategy designed to reveal an animating idea and supporting framework that will open hearts, change minds, and unlock new opportunities.

Whatever the starting point, we work lean and fast, tapping our collective expertise as veteran brand strategists, journalists, and ethnographers to get to the heart of the story. We bring to each engagement a deep understanding of healthcare in its rich complexity; a lifetime of experience working across tech, retail, higher ed, and other industries; and an innate curiosity and passion for problem-solving.

Ways We Can Help

• Assess your current situation and establish achievable goals for branding and communications development.

• Define a way forward, from foundational knowledge, to strategic direction, creative expression, voice & look.

• Gain insight, and identify opportunities, through primary and secondary research.

• Reveal the brand positioning that will attract new clients and engage current audiences.

• Create a content strategy that will differentiate your brand and resonate with audiences you value.

What We Can Deliver

• Competitive Landscape Analysis

• Insights to Align Internal and External Audiences

• Brand Positioning Recommendation

• Brand Hierarchy and Manifesto

• Defining Voice & Look

• Segment Messaging Recommendations

• Thought Leadership and Content Strategy

We’re proud to have partnered with companies across the healthcare ecosystem – from startups to the Fortune 20 – to help them connect more authentically with the people they serve.