Quantum Health: Warriors for Health

How do you reveal the heart and soul of a company? Not just explaining what they do, but why they do it and how it changes lives? Quantum Health invented the category of healthcare navigation 20 years ago. But like so much in healthcare, understanding the essence of what they and they alone can do — their “secret sauce" —  can be really hard. They needed something to show investors and clients so they’d instantly “get it” and be ready to learn more.

Using an “interratron” technique pioneered by the filmmaker Erroll Morris, we let Quantum’s leaders and “Warriors” tell the company’s story in their own words. Unscripted. Real. Human. Our goal was to capture and convey their genuine passion and commitment to one radical belief: that no one should have to navigate their healthcare journey alone.

Quantum Health: Complexity Distilled

Quantum Health exists to help everyone—patients, employers, HR managers—navigate the maddening complexity of American healthcare. But explaining how they do that and why their approach is unique can feel almost as difficult. That’s where Slipstream comes in. For this latest project, Quantum asked us to support an important new product launch around a highly complicated and controversial topic—GLP-1s and specialty pharmacy benefits—and distill it down to its essence, explaining the scale of the problem along with Quantum’s unique model for solving it. All in 4 minutes. 

Accomplishing this in a way that would still feel conversational and engaging required us to invest considerable time up-front with comms strategy and messaging before ever turning on a camera. As healthcare experts and embedded partners with Quantum, we were able to start from an advanced baseline of knowledge about both Quantum and industry trends. From there we were able to refine key messages and structure the interviews so they would yield responses that are on-message while also being unscripted and natural. This allowed us to weave together the diverse perspectives and voices of multiple leaders into a single story. The result was a main video and collection of short clips and written quotes they could use for a broad-based product rollout and messaging blitz.